Group Level Analytics - MK2

Pizza Palace

Groups: 575

New Subscribers

84.2k
+2.4k

Total Contacts

32.9M
+21.3k

Group Performance by Category

bad:
unhealthy, performing below goal
good:
healthy, performing above goal

Birthday

Messages celebrating a customer’s birthday, often with a special offer or greeting.

  • Click-through Rate

    Goal: 5.0%
  • Unique Click-through Rate

    Goal: 7.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Charity

Messages encouraging donations, participation, or support for a charitable cause or non-profit.

  • Click-through Rate

    Goal: 40.0%
  • Unique Click-through Rate

    Goal: 56.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Cross Sell / Upsell

Messages recommending an additional or upgraded product or service to complement a previous purchase.

  • Click-through Rate

    Goal: 20.0%
  • Unique Click-through Rate

    Goal: 28.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Lead Engagement

Messages designed to convert potential customers into first-time buyers.

  • Click-through Rate

    Goal: 12.0%
  • Unique Click-through Rate

    Goal: 16.0%
  • Reply Rate

    Goal: 3.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Loyalty Program

Messages encouraging sign-ups for a loyalty or rewards program, or updating customers on their rewards status.

  • Click-through Rate

    Goal: 18.0%
  • Unique Click-through Rate

    Goal: 25.2%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Membership

Messages promoting the purchase or renewal of a membership program.

  • Click-through Rate

    Goal: 12.0%
  • Unique Click-through Rate

    Goal: 16.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Offer

Messages promoting a sale, discount, or special pricing on a product or service.

  • Click-through Rate

    Goal: 33.0%
  • Unique Click-through Rate

    Goal: 46.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Operational

Transactional messages providing important updates or reminders, without a promotional call-to-action.

  • Click-through Rate

    Goal: 18.0%
  • Unique Click-through Rate

    Goal: 25.0%
  • Reply Rate

    Goal: 3.0%
  • Unsubscribe Rate

    Goal: 0.3%

Product Update / Release

Messages informing customers about a new or updated product or service.

  • Click-through Rate

    Goal: 6.0%
  • Unique Click-through Rate

    Goal: 8.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Survey

Messages requesting customer feedback or responses to specific questions.

  • Reply Rate

    Goal: 3.0%
  • Unsubscribe Rate

    Goal: 0.3%

Welcome / Enrollment

Messages welcoming new customers or confirming their enrollment in a program.

  • Click-through Rate

    Goal: 0.0%
  • Unique Click-through Rate

    Goal: 0.0%
  • Reply Rate

    Goal: 3.0%
  • Unsubscribe Rate

    Goal: 0.3%

Winback

Messages aimed at re-engaging past customers who haven't made a purchase in a while.

  • Click-through Rate

    Goal: 90.0%
  • Unique Click-through Rate

    Goal: 90.0%
  • Unsubscribe Rate

    Goal: 0.3%
  • Conversion Rate

    Goal: 40.0%

Group Level Analytics - MK2

Team level analytics

Home H
Show HUD on Load
NoYes
Show Info Button
NoYes
Press I to toggle HUD

Group Level Analytics - MK2

Team level analytics

Home H
Show HUD on Load
NoYes
Show Info Button
NoYes
Press I to toggle HUD